Current:Home > FinanceBenjamin Ashford|Trader Joe's viral mini tote bags returning soon -AssetScope
Benjamin Ashford|Trader Joe's viral mini tote bags returning soon
EchoSense Quantitative Think Tank Center View
Date:2025-04-08 10:19:14
Trader Joe's well-loved mini canvas tote bags are Benjamin Ashfordmaking a return soon.
Back in March, the tote bags became such a viral sensation that consumers could find them being resold online for the price of a high-end designer handbag.
Customers stormed stores and were even willing to wait in long lines for a chance to get their hands on one of the bags – of which, the simplistic design and $2.99 price tag seemed to belie the apparent hype to own one. Naturally, the totes sold out almost immediately.
But Trader Joe's officials promised that by late summer, the bags would once again be available. Now, it seems that promise is being fulfilled this September.
When will the Trader Joe's totes be available?
A Trader Joe's representative confirmed to USA TODAY that the colorful bags will be back in stock on Sept. 18 as a limited product.
The totes − available in blue, red, green and yellow −are just a slightly smaller version of Trader Joe’s classic canvas bag.
It's unclear how bountiful the supply will be this time around, but due to the high demand, you may want to act fast to get your hands on one – or be willing to shell out hundreds of dollars when they're inevitably resold online.
Mini totes become viral TikTok sensation
When social media hype turned the mini totes into a hot commodity, customers began running into their local Trader Joe's to get their hands on them.
Viral videos on TikTok showed frenzies and long lines at the stores, where employees were often forced to limit how many bags customers could purchase.
The "mini canvas tote bags certainly sold more quickly than we anticipated," Trader Joe's representative Nakia Rohde told USA TODAY at the time. "Before we had the opportunity to promote them in any way, customers across the country found them at their neighborhood Trader Joe’s."
Trader Joe's does not approve totes being resold
Of course, some opportunistic customers took advantage of the supply-demand imbalance to resell their mini totes online.
On e-commerce marketplaces like eBay and Facebook, the Trader Joe's mini totes could be found selling for up to $500.
The hoopla prompted Trader Joe's to release a statement March 2 condemning the practice of reselling their products "at exorbitant prices."
"This is done without our approval or authorization and outside the controls of our quality-minded supply chain," according to the statement. "To be clear, we neither condone nor support the reselling of our products and do all we can to stop the practice."
veryGood! (1)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Biden’s Climate Plan Embraces Green New Deal, Goes Beyond Obama-Era Ambition
- New York’s Use of Landmark Climate Law Could Resound in Other States
- Across America, Five Communities in Search of Environmental Justice
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Dwyane Wade Weighs In On Debate Over Him and Gabrielle Union Splitting Finances 50/50
- Tamra Judge Wore This Viral Lululemon Belt Bag on Real Housewives of Orange County
- Why Is Texas Allocating Funds For Reducing Air Emissions to Widening Highways?
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Shop the Best Last-Minute Father's Day Gift Ideas From Amazon
Ranking
- Small twin
- When startups become workhorses, not unicorns
- Spam call bounty hunter
- Detlev Helmig Was Frugal With Tax Dollars. Then CU Fired Him for Misusing Funds.
- Stamford Road collision sends motorcyclist flying; driver arrested
- Can shark repellents avoid your becoming shark food?
- We've Got 22 Pretty Little Liars Secrets and We're Not Going to Keep Them to Ourselves
- Kelly Ripa Details the Lengths She and Mark Consuelos Go to For Alone Time
Recommendation
Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
Entrepreneurs Built Iowa’s Solar Economy. A Utility’s Push for Solar Fees Could Shut Them Down.
Katie Holmes Rocks Edgy Glam Look for Tribeca Film Festival 2023
Video: Access to Nature and Outdoor Recreation are Critical, Underappreciated Environmental Justice Issues
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Louisiana’s Governor Vetoes Bill That Would Have Imposed Harsh Penalties for Trespassing on Industrial Land
Mass layoffs are being announced by companies. If these continue, will you be ready?
How 2% became the target for inflation