Current:Home > NewsAdidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye -AssetScope
Adidas begins selling off Yeezy brand sneakers, 7 months after cutting ties with Ye
EchoSense View
Date:2025-04-08 04:11:53
Adidas has begun selling off sneakers that were created in partnership with the artist Ye (formerly Kanye West) before the German sportswear company cut ties with the celebrity.
Adidas says a "significant amount" of money made from its remaining inventory of the "Yeezy" brand sneakers will be donated to organizations that are fighting antisemitism, racism and hate, including the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change, founded by George Floyd's brother.
Adidas ended its partnership with Ye in October, after he made a string of antisemitic remarks.
It's still unclear whether Ye will receive any profits from the shoes, which currently range in price from $70 to $260 a pair and went on sale in the U.S. on Wednesday.
The company says it consulted with "a diverse group" of employees, organizations and consumers before deciding what to do with the leftover product. Adidas said it followed through on committed production orders even after the partnership was terminated in order to protect supply chain partners.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
In April, investors announced they would sue Adidas over Ye's remarks, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
NPR's Emily Olson contributed reporting.
veryGood! (741)
Related
- Appeals court scraps Nasdaq boardroom diversity rules in latest DEI setback
- Can a preposition be what you end a sentence with? Merriam-Webster says yes
- Bill filed in Kentucky House would ease near-total abortion ban by adding rape and incest exceptions
- Pink’s Daughter Willow Debuts Twinning Hair Transformation During Tour Stop
- Federal Spending Freeze Could Have Widespread Impact on Environment, Emergency Management
- Massachusetts man sues state for $1M after serving 27 years in prison
- AT&T 'making it right' with $5 credit to customers after last week's hourslong outage
- The bodies of an Australian couple killed by a police officer who was an ex-lover have been found
- US appeals court rejects Nasdaq’s diversity rules for company boards
- Georgia Senate seeks to let voters decide sports betting in November
Ranking
- What to watch: O Jolie night
- FDA warns against smartwatches, rings that claim to measure blood sugar without needles
- Jon Stewart chokes up in emotional 'Daily Show' segment about his dog's death
- Da'Vine Joy Randolph on 'The Holdovers' and becoming a matriarch
- Woman dies after Singapore family of 3 gets into accident in Taiwan
- Hazmat units respond after Donald Trump Jr. receives envelope with white powdery substance
- South Dakota voters asked to approve work requirement for Medicaid expansion
- West Virginia man sentenced to life for killing girlfriend’s 4-year-old son
Recommendation
Pregnant Kylie Kelce Shares Hilarious Question Her Daughter Asked Jason Kelce Amid Rising Fame
Feds take over case against man charged with threatening Virginia church
Music producer latest to accuse Sean ‘Diddy’ Combs of sexual misconduct
Hazmat units respond after Donald Trump Jr. receives envelope with white powdery substance
Former Syrian official arrested in California who oversaw prison charged with torture
TV Host Jesse Baird and Luke Davies Murder Case: Police Find Bodies of Missing Couple
Your map to this year's Oscar nominees for best International Feature Film
Houston passes Connecticut for No. 1 spot in USA TODAY Sports men's college basketball poll