Current:Home > reviewsRekubit Exchange:Bud Light rolls out limited-edition college football team cans: See which 26 teams made the cut -AssetScope
Rekubit Exchange:Bud Light rolls out limited-edition college football team cans: See which 26 teams made the cut
TrendPulse Quantitative Think Tank Center View
Date:2025-04-07 14:09:42
Bud Light is Rekubit Exchangecelebrating the return of football season by rolling out its "biggest collection of college team packaging yet," Anheuser-Busch announced Tuesday.
The collection represents 26 teams across the country and displays "official team colors and prominent team logos," according to the news release. The cans are available now everywhere Bud Light is sold, the company said.
Anheuser-Busch also announced that the college team packaging features a QR code fans can scan for more information on how to win a trip to an away game of your choice. To learn more, fans 21 years old and older can scan the QR code or visit www.budlight.com/easytogameday.
“College football fans are some of the most passionate, dedicated fans out there and we are so proud to partner with teams across the country to make all of the special gameday moments even easier to enjoy,” said Todd Allen, SVP Marketing, Bud Light, in the announcement.
The promotion comes weeks after the brand announced its "Easy to Sunday" promotion that aims to honor "all of the hard work that goes into being a fan." Bud Light released its 2024 lineup of NFL team packaging that also features team colors and logos that are also featured in a series of commercials.
"Celebrating all that it takes to be a tried-and-true fan, our new spot ‘Easy to Sunday’ captures those real and relatable Sunday traditions with real fans and includes one of the biggest football fans and friend of Bud Light, Peyton Manning,” said Allen in a news release earlier this month.
What teams are featured as part of the Bud Light can collection?
According to Bud Light, the full list of the 26 teams available are:
- East Carolina
- Fresno State
- Georgia Southern
- Iowa State
- Kansas State
- LSU
- North Dakota State
- Oklahoma State
- Sam Houston State
- South Dakota State
- Texas Tech
- University of Alabama
- University of Arkansas
- University of Florida
- University of Iowa
- University of Kansas
- University of Kentucky
- University of Maryland
- University of Missouri
- University of Nevada
- University of New Mexico
- University of Oklahoma
- University of Texas
- University of Texas El Paso
- University of Texas at San Antonio
- University of Wyoming
Bud Light teams up with comedian Shane Gillis on new commercials
In addition to the team cans, Bud Light is also introducing a new campaign in partnership with comedian and actor Shane Gillis and his long-time comedy partner John McKeever. Gillis and McKeever will star in and direct "new content" that will roll out throughout the college football season.
“As a passionate college football fan himself, Shane was the perfect partner to connect to our college football audience with his distinct style of humor. And it doesn’t hurt that he loves a Bud Light or two on gameday,” Allen said in the news release.
Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].
veryGood! (9743)
Related
- Louvre will undergo expansion and restoration project, Macron says
- Energy Regulator’s Order Could Boost Coal Over Renewables, Raising Costs for Consumers
- James Lewis, prime suspect in the 1982 Tylenol murders, found dead
- Coinbase lays off around 20% of its workforce as crypto downturn continues
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Q&A: Why Women Leading the Climate Movement are Underappreciated and Sometimes Invisible
- Hugh Hefner’s Son Marston Hefner Says His Wife Anna Isn’t a Big Fan of His OnlyFans
- Big Oil Took a Big Hit from the Coronavirus, Earnings Reports Show
- Most popular books of the week: See what topped USA TODAY's bestselling books list
- Bachelor Nation’s Kelley Flanagan Debuts New Romance After Peter Weber Breakup
Ranking
- Taylor Swift Eras Archive site launches on singer's 35th birthday. What is it?
- The precarity of the H-1B work visa
- Avoid these scams on Amazon Prime Day this week
- It's a mystery: Women in India drop out of the workforce even as the economy grows
- Alex Murdaugh’s murder appeal cites biased clerk and prejudicial evidence
- How Tom Holland Really Feels About His Iconic Umbrella Performance 6 Years Later
- This Frizz-Reducing, Humidity-Proofing Spray Is a Game-Changer for Hair and It Has 39,600+ 5-Star Reviews
- As Coal Declined, This Valley Turned to Sustainable Farming. Now Fracking Threatens Its Future.
Recommendation
Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Hi Hi!
Fisher-Price reminds customers of sleeper recall after more reported infant deaths
Senate 2020: Mitch McConnell Now Admits Human-Caused Global Warming Exists. But He Doesn’t Have a Climate Plan
Minimum wage just increased in 23 states and D.C. Here's how much
The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
NOAA’s ‘New Normals’ Climate Data Raises Questions About What’s Normal
How Maryland’s Preference for Burning Trash Galvanized Environmental Activists in Baltimore
Southwest Airlines' holiday chaos could cost the company as much as $825 million